I started freelancing last year & ever since, pitching articles has always been the most intimidating process for me. Now that I have applied to multiple places, multiple times, it’s no longer as difficult as it appeared earlier.
If you’re thinking of pitching to magazines or online publications, here are a few tips to keep in mind!
Only having an article idea isn’t enough. You have to research and be able to back it up with facts. Once you have an idea, spend a day or two mulling over it, looking up for sources online, or making sure your idea is unique or hasn’t already been attempted. It’s important to ensure you’re invested in the article to be able to write from the heart.
Understand the requirements:
Before you start sending out pitches, please go through the magazine websites to familiarize yourself with their submission guidelines, the kind of articles they publish, and whether or not they’re commissioning articles at the moment. A lot of the times a magazine already has enough materials & they’re not looking for articles. You can pitch the same article to multiple magazines if they fit the submission guidelines. Prepare in advance: This is something I prefer doing but you can choose to skip it. If I’m sure of the publication I want to pitch an article to, I always have a first draft written. It gives me an idea of what the article will look like, the estimated word count, and the structure. This is helpful when you sit down to write the email.
If you’re starting out, look for publications that accept writing samples that are not published. Most of them want experienced writers who have had their articles published somewhere. But it’s okay, don’t feel disheartened. There are several more platforms where you can submit unpublished writing samples.
When you’re attaching the writing samples, choose the ones that mirror the ideology and style of the publication or is the closest to their agenda. You may write a sample that fits their requirement if you really want to hear from them( but it’s not mandatory).
Now that we have the basics out of the picture, let’s get down to writing that cover pitch.
Mention the name of the article in your subject line. The editors are flooded with emails everyday and they mostly don’t spend much time on a single email. To make it easier for them, it’s better to write the title of the article and get it over with.
Now every submission guideline is different, but most publications want you to give a short summary of 50 words explaining what the article is about. Here is where your creativity and email writing skills come to use. Is it a personal essay or a feature or literary criticism? Why should they publish your article? What is unique about your story? What will be the target audience? Why will the readers want to read it? The idea is to perk the editor’s interest in the beginning itself. Be as direct as possible.
· Estimated word count
Remember how I asked you to have the first draft ready? Here is where it comes to use. Giving an estimate word count is always helpful and prepares the editor. A lot of magazines require you to give the word count.
· Offer a proposed deadline:
Don’t be too ambitious & say you’ll submit the article in a day. But think carefully and give a proposed deadline. This makes the editor feel you’re not fooling around and that you’re serious about the work. Your deadline will also depend on your research; the people you want to interview, the field-work (if any) required for your article.
• Attach your writing samples, preferably 2-3.
Magazines or any online publication receive hundreds of emails every day which makes it humanly impossible to reply immediately. If you haven’t received a reply, send a polite follow-up email, inquiring about the pitch you sent. A lot of editors don’t revert, so take this as a reply, and try sending out more pitches. But do not be disrespectful and hound them.
· Be patient:
These are just tips. At the end of the day, your writing is what’s going to get you that writing gig. A lot of the times, it gets frustrating and you may want to give up. But that’s part of being a writer. Just keep at it.
I hope the above tips were helpful. If you’ve got something more to add, please let me know!
Till then, keep writing!
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